Britain could play a leading role to launch 3D high definition TV 'within three to five years'.
The first ever survey of the British TV industry's interest in 3D TV said it would be 'an evolutionary next step for high definition TV'.
The first-generation systems will be based on glasses, which will also hold back mass take-up until a better technology comes along.
But members called for the Digital TV Group to play a major role in developing open standards for producing, broadcasting and home playback of 3D TV.
Richard Lindsay-Davies, director general of the DTG, said: "We are at the early stages of developments that could have a profound effect on the future of television in the decade after digital switchover.
"Members have expressed their concerns over uncertainties - in particular over standards - and knowledge gaps.
"We are actively considering how the DTG can best meet the needs of its members in these areas, and will report to members very soon."
The industry needs more research into effects of watching 3D like eye-strain and motion sickness, and how to produce TV and films optimised for 3D.
The Digital TV Group surveyed its members, which cover many of the broadcasters, equipment manufacturers and TV platform operators involved in British TV.
Almost three-quarters of respondents said the BBC should take a leading role in research and development for 3D TV, but half called for a 3D forum within the DTG to encourage standards.
A third of the responses supported creating a '3D Book' to follow the successful D-Books which have guided technical standards for Freeview in the UK.
