Subscription-free digital satellite service Freesat has hit the 600,000 unit sales milestone since its launch a little over a year ago and in doing so has leapfrogged BT Vision, which has achieved just 443,000 sales since its launch three years ago.
Pleased bods at Freesat HQ are making particular note of the 50 per cent sales increase in the last quarter, which saw sales leap 200,000 from 400,000 since May this year.
The increase shows the attraction of a subscription-free service in the face of the economic downturn, suggests Freesat.
A recent report by TV research body Thinkbox has shown a rise in TV viewing with the average viewer enjoying a whopping 26.2 hours per week, well up on the five-year average.
'Great innovations such as High-Definition TV, Freesat+ and a wide range of programming have previously only been available by paying a subscription and are now proving incredibly popular with viewers', commented Emma Scott, managing director of Freesat.
Freesat is also working with the BBC to launch iPlayer in the near future and will be the first wholly subscription-free TV platform to offer the award-winning catch-up TV service.
Freesat costs around £80 for a dish and installation, after which it's entirely subscription-free and currently offers nearly 200 TV and radio channels.
