Ideal Shopping Direct has announced that it will launch its Create And Craft TV shopping network on Freeview.
The company's Ideal World channel is already broadcast on Freeview channel 22 and Sky channel 671.
From July 1, it will offer a standalone Create And Craft service on Freeview channel 36, running from Monday to Friday with live shows from 8am to 1pm.
The channel is devoted to a range of craft pursuits, including card making, drawing, needlecraft, embroidery and decoupage.
