BSkyB is to carry out a £1.5m rebrand in an effort to position itself as a warmer and more customer-friendly brand.
According to the Financial Times, the satellite broadcaster is planning a new logo with a more rounded ‘S’ as part of the new identity, which will be rolled out with Sky’s annual pre-Christmas marketing campaign.
‘We’re making some evolutionary changes to help us keep reaching out to more customers over time,’ a Sky spokesman said.
Sky will also launch its subscription digital music service, Sky Songs, in the build up to the festive period Christmas.
Last month, Sky has confirmed that group brand marketing director Andy Brent was leaving the company.
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