TOURISM SECTOR ‘MUST DO MORE’ TO PREPARE FOR
DIGITAL SWITCHOVER
Three quarters of UK hoteliers and B&B owners say that availability of television is important in letting their rooms, yet a majority are unprepared for the forthcoming switchover to digital TV and run the risk of their guests being stuck with blank screens, according to research released today by Digital UK.
Forty-seven per cent of those questioned said that they had not switched to digital yet. Fifty–four per cent of those who have not fully converted their properties to digital TV said they have no plans in place to do so. The figures were particularly high in the Border TV area, West Country and Wales – which are the first UK regions due to switch.
The research, which was carried out for Digital UK, the organisation coordinating the national switch to digital television, shows that smaller hotels, B&Bs and caravan site owners are the least prepared, while larger chains have taken more steps to convert their equipment.
Of those establishments which have already switched, ninety per cent said that they had found the process easy or no harder than they had expected and eighty per cent found the costs were in line with what they expected. More than three quarters were also satisfied with the new multichannel television they were now able to offer to their guests.
Jane Ostler, Digital UK’s Director of Housing says: “Eighty-five percent of British households now watch digital TV at home and they expect it when they stay at a hotel or guest house. Our research shows that, with switchover gathering pace over the next twelve months, the tourism sector must do more to avoid guests coming downstairs to complain that there really is nothing on TV!”
“And it’s not as difficult as you might think. The vast majority of hotels, guest houses and B&Bs who’ve already made the switch have found it easy and say that their guests have been happy with the extended choice offered by digital television.”
Digital UK has set up a special hotline and website for tourism property managers, which gives details on when switchover is occurring region by region, how to switch and the likely costs. Letters will also be sent directly to tourism businesses with advice and information.
Digital UK’s research shows that:
- 47% have not switched to digital television
- 77% still have at least some analogue only sets
- 33% have switched fully to digital television
- 54% of those who have yet to switch say that they have no plans to upgrade their equipment to digital. Some of the regions with lowest take up of digital are those which are the next in line to turn off analogue: the Border television region in November 2008, and the West Country, Wales and Granada region in 2009.
